Human connection is the ultimate currency. Keep investing in it, all year round. • 60 Members
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The Human2Human Summit brings the live-experience industry together for one day a year in Dubai. The H2H Community keeps that conversation going all year. Here is why it exists, who it is for and how to start.
On 15 January 2026, senior leaders from exhibitions, events, conferences and visitor attractions met in Dubai for nine sessions of keynotes, roundtables and networking. Here is how the day unfolded.
One line summed up the five principles for AI in live experiences shared at H2H 2026. Our reading of where AI should remove friction, where people create the value, and the questions it leaves for the industry.
As AI makes content and convenience abundant, time spent in a room with other people grows scarcer and more valuable. Why we think face-to-face connection is the asset that appreciates.
At H2H 2026 we heard how ADIPEC grew into a show of 239,000 visitors by investing in content rather than margin. What could that choice look like for other organisers, and what would it take to make it?
Exhibitor satisfaction data from 2017 to 2024, shared at H2H 2026, showed sentiment improving after COVID. What does treating in-person as a premium product mean for pricing, experience design and measurement?
A theme park and a trade show rarely share a meeting room, yet both face the same audience challenges. Six questions the two sectors could compare, and why H2H puts them side by side.
Next-generation audiences were a keynote theme at H2H 2026. Rather than report the stage, we set out the questions every venue, organiser and attraction should be asking about who comes next, and why they would choose the room.
The future of festivals at a human scale was a highlight of H2H 2026. What does human scale really mean, and what can venues, attractions and organisers take from it? The community's perspective, plus questions for members.
Seven named speakers, one room. Who took the stage at the Human2Human Summit 2026 in Dubai, the organisations behind them, and why putting these sectors side by side matters.
The Human2Human format has expanded to Italy. H2H Italia took place on 8 September 2026 at VicenzaOro in Vicenza. What it means for the community: a wider network built on the same idea.
A 2027 Dubai edition of the Human2Human Summit is planned, with the date still to be announced. While plans develop, we want to hear from members: which questions should the next edition tackle?
The real reason why in-person experiences are exploding right now. Discover what changed after COVID, why people are desperate to gather again, and what the data tells us about the future of live events.
This is awesome!