H2H Community

Human connection is the ultimate currency. Keep investing in it, all year round. • 60 Members

The H2H Community keeps the Human2Human Summit conversation going all year. It is a space for senior leaders of exhibition organisers, venues, visitor attractions, conference producers and event-technology companies to share insight across industries on changing audiences, in-person experiences and how AI can strengthen human connection.

John Smith

CEO @ run.events •20h ago

Exhibitions Strategy

Content over margin: lessons from the ADIPEC growth story

At H2H 2026 we heard how ADIPEC grew into a show of 239,000 visitors by investing in content rather than margin. What could that choice look like for other organisers, and what would it take to make it?

Exhibitions

John Smith

CEO @ run.events •20h ago

Exhibitions Research & Data

In-person as a premium product: what the exhibitor sentiment data says

Exhibitor satisfaction data from 2017 to 2024, shared at H2H 2026, showed sentiment improving after COVID. What does treating in-person as a premium product mean for pricing, experience design and measurement?

Research & Data