A 2027 edition of the Human2Human Summit is planned for Dubai. The date has not yet been announced. One part of the thinking, though, can start here and now: the questions.
H2H is built around content and conversation rather than an exhibition floor. In our view, that makes the agenda the product. So we would like to hear what you want the room to work on next time.
Where 2026 left us
The second edition, on 15 January 2026, gave the industry plenty to carry forward. Across one day and nine sessions, keynotes looked at next-generation audiences, the role of technology in human connection and the future of live-engagement ecosystems. Roundtables took on stakeholder collaboration, AI and human synergies, and lessons shared across industries.
From the community's side, some threads feel unfinished in the best sense. The ADIPEC story, a show that grew to 239,000 visitors by investing in content rather than margin, invites the question of how far that logic travels. And the day's summary of AI in live experiences is worth revisiting with fresh eyes: "AI cleans the path, humans walk it."
Questions worth taking to Dubai
A few starting points. Treat them as prompts, not a shortlist.
- Content over margin: which organisers, venues or attractions could follow the ADIPEC route, and what would it take?
- AI in practice: where has AI genuinely cleared the path for your team, and where has it got in the way?
- Next-generation audiences: what do younger visitors expect from an in-person experience that your format does not yet offer?
- In-person as a premium product: how do you design, price and protect the value of being there?
- Learning across sectors: what could a theme-park operator teach a trade-show organiser, and the other way round?
The format has also travelled. H2H Italia took place on 8 September 2026 at VicenzaOro, Vicenza. If you were there, your perspective is just as welcome.
Join the conversation
Which question would you put on the 2027 stage? Tell us, or name the one we have missed, with a sentence on why it matters to your business.
- Want a refresher first? Ask Amal anything about past editions and their themes.
- Planning to be in the room? Registration for the next edition lives at Register.
- See how members help shape future themes on Get involved, and follow plans for Dubai 2027 and H2H Italia on What's next.