About the Community
About the community
The year-round home of the Human2Human Summit
Where senior leaders of the live-experience industry compare notes and keep learning from one another between summits.
What the community is
One day in Dubai, a conversation all year
The Human2Human Summit brings the live-experience industry together for one day each year in Dubai. The H2H Community keeps that conversation going all year.
Whether you attended the summit or are new to H2H, this is your place to stay connected with the people and ideas shaping the future of live experiences.
Through the year, members can:
- Exchange ideas and practical lessons with peers across the live-experience sector
- Explore research and data on how audiences and in-person engagement are changing
- Continue the discussions started on the summit stage
- Help shape the themes and content of future H2H editions
Who it is for
Leaders from sectors that rarely share a room
Yet they face the same questions: how audiences are changing, what people expect from an in-person experience, and how AI and technology can strengthen human connection rather than replace it.
Exhibition organisers and venues
The teams behind trade shows, and the venues that host live events.
Visitor attractions
Theme-park operators and the teams behind the other places the public chooses to visit.
Conference producers and event technology
The people who shape what happens on stage, and the companies building the technology behind live events.
Same questions, different settings
A theme-park operator and a trade-show organiser may have more in common than they think.
Why it matters
The case for meeting in person
The ideas at the heart of H2H, and why the community carries them from one summit to the next.
Connection
The idea H2H is built on
The organisers of H2H call human connection "the ultimate currency". The community keeps those connections working between summits.
Presence
More valuable as AI spreads
As the world becomes more digital, face-to-face experiences become more valuable, not less. The open question is how technology can strengthen that value rather than replace it.
Perspective
Learning across industries
Members share insight across sectors, compare what works and learn from peers who solve similar problems in different settings.
What we heard on the day
AI cleans the path, humans walk it.The summary of five principles for using AI in live experiences, H2H Summit, Dubai, 15 January 2026
The organiser
Organised by GRS Research & Strategy
GRS Research & Strategy organises the Human2Human Summit under a simple tagline: driving human experience.
Enrico Gallorini, CEO of GRS Research & Strategy, hosted the second edition on 15 January 2026 in the Al Multaqua Ballroom at Dubai World Trade Centre. It was one day of nine sessions with no exhibition, built around content and conversation.
The format has since expanded to Italy, with H2H Italia held at VicenzaOro, Vicenza, on 8 September 2026, and a 2027 Dubai edition is planned. The community carries the conversation in between, so the ideas raised on stage keep moving through the year.