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H2H Community

Human connection is the ultimate currency. Keep investing in it, all year round. • 60 Members

The H2H Community keeps the Human2Human Summit conversation going all year. It is a space for senior leaders of exhibition organisers, venues, visitor attractions, conference producers and event-technology companies to share insight across industries on changing audiences, in-person experiences and how AI can strengthen human connection.
Community Header Image Alt

H2H Community

Human connection is the ultimate currency. Keep investing in it, all year round. • 60 Members

The H2H Community keeps the Human2Human Summit conversation going all year. It is a space for senior leaders of exhibition organisers, venues, visitor attractions, conference producers and event-technology companies to share insight across industries on changing audiences, in-person experiences and how AI can strengthen human connection.

Welcome to the H2H Community

The Human2Human Summit brings the live-experience industry together for one day a year in Dubai. The H2H Community keeps that conversation going all year. Here is why it exists, who it is for and how to start.

Welcome to the H2H Community
Community
Nicholas Royal

This is awesome!

H2H Summit 2026: the day in review

On 15 January 2026, senior leaders from exhibitions, events, conferences and visitor attractions met in Dubai for nine sessions of keynotes, roundtables and networking. Here is how the day unfolded.

H2H Summit 2026: the day in review
Summit 2026

AI cleans the path, humans walk it

One line summed up the five principles for AI in live experiences shared at H2H 2026. Our reading of where AI should remove friction, where people create the value, and the questions it leaves for the industry.

AI cleans the path, humans walk it
AI & Technology

Human connection is the ultimate currency

As AI makes content and convenience abundant, time spent in a room with other people grows scarcer and more valuable. Why we think face-to-face connection is the asset that appreciates.

Human connection is the ultimate currency
Human Connection

Content over margin: lessons from the ADIPEC growth story

At H2H 2026 we heard how ADIPEC grew into a show of 239,000 visitors by investing in content rather than margin. What could that choice look like for other organisers, and what would it take to make it?

Content over margin: lessons from the ADIPEC growth story
Exhibitions

In-person as a premium product: what the exhibitor sentiment data says

Exhibitor satisfaction data from 2017 to 2024, shared at H2H 2026, showed sentiment improving after COVID. What does treating in-person as a premium product mean for pricing, experience design and measurement?

In-person as a premium product: what the exhibitor sentiment data says
Research & Data

One room, many industries: why a theme park and a trade show should compare notes

A theme park and a trade show rarely share a meeting room, yet both face the same audience challenges. Six questions the two sectors could compare, and why H2H puts them side by side.

One room, many industries: why a theme park and a trade show should compare notes
Cross-industry

Next-generation audiences: the questions every venue should be asking

Next-generation audiences were a keynote theme at H2H 2026. Rather than report the stage, we set out the questions every venue, organiser and attraction should be asking about who comes next, and why they would choose the room.

Next-generation audiences: the questions every venue should be asking
Audiences

Festivals at a human scale

The future of festivals at a human scale was a highlight of H2H 2026. What does human scale really mean, and what can venues, attractions and organisers take from it? The community's perspective, plus questions for members.

Festivals at a human scale
Festivals & Live Events

Meet the voices of H2H 2026

Seven named speakers, one room. Who took the stage at the Human2Human Summit 2026 in Dubai, the organisations behind them, and why putting these sectors side by side matters.

Meet the voices of H2H 2026
Summit 2026

H2H goes to Italy: H2H Italia at VicenzaOro

The Human2Human format has expanded to Italy. H2H Italia took place on 8 September 2026 at VicenzaOro in Vicenza. What it means for the community: a wider network built on the same idea.

H2H goes to Italy: H2H Italia at VicenzaOro
H2H Italia

Looking ahead: H2H Dubai 2027

A 2027 Dubai edition of the Human2Human Summit is planned, with the date still to be announced. While plans develop, we want to hear from members: which questions should the next edition tackle?

Looking ahead: H2H Dubai 2027
Summit 2027
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