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Why this community

The summit starts the conversation. The community keeps it going all year.

The community is built on the idea at the heart of H2H: as the world becomes more digital, face-to-face experiences become more valuable.

Members share insight across industries, compare what works and learn from peers who solve similar problems in different settings.

About the community
Three summit attendees in close conversation at a standing table during a networking break, a woman in a patterned scarf at the centre

One room, many industries

Who it’s for

A speaker in a scarf on stage presenting a Venn diagram in which B2B exhibitions, large events and visitor attractions overlap on experience, emotions and engagement

Who you’ll meet here

Senior leaders of exhibition organisers, venues, visitor attractions, conference producers and event-technology companies.

What draws them to the summit: cross-industry insight, future-focused content, practical takeaways and focused networking with peers.

Attendees in discussion at round table 16, a woman in glasses speaking while the people beside her listen

More in common than you think

A theme-park operator and a trade-show organiser can compare notes on the same audience challenges. Bringing these sectors into one room is what sets H2H apart.

Four attendees laughing together in the foyer during a networking break

Different sectors, the same questions

How audiences are changing, what people expect from an in-person experience, and how AI and technology can strengthen human connection rather than replace it.

Through the year

What members do here

A woman and two men seated at a round table, listening intently during a summit session

Exchange

Ideas and practical lessons

Trade what works with peers across the live-experience sector.

A speaker walking across the stage beside a large slide titled The Research Investment Gap

Explore

Research and data

Follow how audiences and in-person engagement are changing.

A wide view of the full ballroom, the audience applauding

Shape

Future H2H editions

Help shape the themes and content of the summits still to come.

What we heard on the day

AI cleans the path, humans walk it.
H2H Summit 2026 · Five principles for using AI in live experiences

From the summit stage

Pick up where the 2026 stage left off

Wide view of the main stage at the 2026 summit: the host at a lectern before a huge red H2H screen, the audience seated at round tables in the darkened ballroom

15 January 2026 · Dubai World Trade Centre

One day, nine sessions, built for conversation

Keynotes on next-generation audiences and the role of technology in human connection, roundtables on AI and human synergies, and the story of how ADIPEC grew into a show of 239,000 visitors by investing in content rather than margin. Relive the day, then carry the discussion on here.

Relive H2H 2026Read the insights

Next stop: Dubai 2027

Stay connected between summits

Whether you attended the summit or are new to H2H, this is your place to stay close to the people and ideas shaping the future of live experiences.

Get involved

Organised by GRS Research & Strategy · driving human experience